It is time you have some consciousness on why your ‘About Us’ page is essential for business which also includes your online business. Among the very things which speak for one’s brand of industry is the visibility and the market effect which the ‘about us’ button create for the customers. It is one of the surest ways of keeping you close and transparent to your customers.
The About page helps to humanize your business by telling visitors about yourself and your team. Put a face to a name and title, and let your photos and bios reassure visitors that they’re dealing with real humans who understand their needs. Communicating the story of your business and why you started it may just be the best way to start.
Why Your ‘About Us’ Page is Essential for Business
In this content, the main focus is to relate to you the reasons why your ‘about us’ page is essential for business and the essence of making sure it is well sharpened that it stays capable of drawing your customers or visitors glued to you just because you have shared nothing but their story and demand!
It Fosters Familiarity and Trust
Here’s an analogy: When you meet a new person at an event, what’s the first thing you do? You’ll likely check for similarities and ask about their background, hobbies, favorite food and more. You’ll try to discern whether their story is similar to yours. When you feel a genuine connection, you may consider investing in the relationship.
Similarly, when a prospect visits your website for the first time, they’ll head to the About page to determine if they can trust you. They want to know your story and see if you have the experience, knowledge and expertise to solve their problems.
It Provides Room for Recognition
At this stage of the customer journey, your prospects want to understand what you’re doing – and why you’re doing it. If your About page includes elements of your mission statement or company vision, readers can determine if your business resonates with them and aligns with their values and needs.
It Humanizes your Business
The About page helps to humanize your business by telling visitors about yourself and your team. Put a face to a name and title, and let your photos and bios reassure visitors that they’re dealing with real humans who understand their needs.
It Helps Visitors Understand their Options
The About page is also the perfect place for visitors to narrow their options quickly. For example, say Company A’s About page discusses creating the highest-quality product in the industry. However, Company B’s About page mentions its desire to make the product affordable and accessible to all. If the visitor seeks a higher-cost, higher-quality product, they’ll want to know more about Company A’s products. If cost is a significant issue, they’ll be more inclined to buy from Company B.
