How to Use a Competitor’s Name as a Keyword

Much of the available information about the things to do or the skills to possess to master how to use a competitor’s name as a keyword is verifiably proven to be workable and practicable. This is the more reason why the fear of searching for how to go about winning in your business should not in anyway bother your spirit. You are just in the right platform to get over your game!

Keywords is commonly called search terms. They are the words that you enter into the database search boxes. They represent the main concepts of your research topic and are the words used in everyday life to describe the topic. In business, especially in today’s digital technological frame, the subtle choice of keywords has become seriously germane to winning and maintaining the upper cadre of sales.

It is also another technique in the business of outwitting whatever competition you may have tending to nipping your business growth. Competition is a rivalry where two or more parties strive for a common goal which cannot be shared: where one’s gain is the other’s loss. Competition can arise between entities such as organisms, individuals, economic and social groups, etc.

Competitor keywords are keywords your competitors are currently targeting to improve rankings and generate more online traffic. Targeting competitor keywords helps you appear on the same SERPs (search engine results pages) as your competitors.

You can also use competitor keyword research to reveal weaknesses, such as valuable keywords they have yet to target.

How to Use a Competitor’s Name as a Keyword

Below is the surest strategies to adopt in the bid to mastering how to use a competitor’s name as a keyword for winning in the business terrain:

• Identify Your Who Your Competitors Are

Your online search competitors can be very different from your local business competitors. Some of your toughest local competitors might not be competitive at all in terms of organic search.

How are search competitors different from business competitors? Search competitors are the websites that rank for the same or same type of keywords as your website.

With this in mind, the first step in your competitor keyword research is to understand where you stand against your search competitors. To find the top players in your niche, start with a simple Google search query related to your industry.

You’ll discover which competitors have the highest organic and commercial rankings through this search. Choose the main keywords most relevant to your business to see who is dominating in your search territory. You might be surprised to see who is competing for the same keywords as you!

• Collect and Utilize their Keywords

You can use this tool to compare target keywords from up to five domains. The tool highlights any common target keywords the domains share and keywords your competitors are ranking for that you’re not.

The Keyword Gap tool also allows you to export the aggregated data from multiple platforms in an Excel sheet, which eliminates the step of running gap analysis one domain at a time. Or, to keep things simple, check the keywords you want to analyze and click blue the + To Keyword Manager button at the top right of your results. You can create a new list or use an existing list.

Read Also: Best Ways to Grow Your Business with SEO

• Google the Name of Your Competitor

Another very smart way of getting the right clues about how to use a competitor’s name as a keyword is to maximize on the Google search tool to the advantage of your business. This will at least give you the right to get far above your competition and then help identify his weakness and his strength that you can use for gain.

In the example above, the searcher is looking for Geico, the insurance company. We don’t know the type of insurance, such as auto, homeowners, or renters. But we know the searcher is familiar with Geico and wants Google to specify the appropriate web page. As a competitor to Geico, we could turn that to our advantage by getting a chance at collecting the required information.

• Filter the Keywords

To customize your results, use the filters to explore the untapped potentials of your competitor keywords. Then, export a ready-to-use spreadsheet with the most valuable information already coherently organized.

With this tool, you can see what position you hold alongside your competitors for each keyword and which pages rank the highest. To export your Keyword Gap results to a spreadsheet, click the export button to generate an Excel, CSV, or CSV semicolon file of your keyword gap data. To add selected keywords to the Keyword Manager, click the blue button next to “Export.”

• Organize Available Info

Here are the few steps to in order to stay organized and keep your research results in one basket without legal question:

• Sift through the stats for high competition keywords and set them aside. They might be too competitive to go after now, but they might come in handy later.
• Cross-check keywords you share with your competitors and eliminate ones that don’t make sense for your business.
• Highlight keywords with higher domain and trust authority. These could be solid options to target.
• Review SERPs for each highlighted keyword. Note any organic or paid opportunities you may have missed and how you might target them. Pay special attention to keywords your competitors rank higher for.

• Analyze Your Researched Keywords

Once you’ve narrowed your competitor keywords list to the most relevant or accessible keywords, you’ll probably be looking at a much shorter list. Now you’ll need to analyze each.

A keyword analysis tool like the Keyword Overview tool can help you explore the critical metrics for each keyword, such as their search volume, average CPC dollars spent, or ads currently targeting the keyword.

To use this tool, enter a target keyword and select “Search.” The tool returns the keyword’s search and global volume, notable keyword variations, and more.