There are huge competition in running a business. This is the case whether you’re a new company owner or you’ve been in business for years. Since companies are constantly vying for customers’ attention, you need a few ways to stand out.
If you want to really impress your customers, then you have to give them more than what they usually get from other businesses. It’s not necessarily grand gestures that will get their attention; the little things that prove to them that you’re devoted to taking care of them usually make much more of an impression.
Essential Tips to Impress Your Customers
Here are the essential tips to impress your customers, turn them into loyal customers, and tell others about what your business has to offer.
1. Satisfy your Customers
While one of your business goals should be to bring in more clients, you should also focus on keeping your clients. Satisfying’s your valued customer is one of the essential tips to impress your customers. Make sure your customers are satisfied at all times as this could literally make your break your business. Offer a satisfaction guarantee and train your staff to be willing to help customers promptly and professionally. Remember that it costs five times more to continue attracting new customers than it does to keep the clients you have.
You can offer incentives for long-standing clients by giving them a discount if they refer other consumers to you. It’s also a good idea to send your loyal customers coupons and discount codes every few months to show your appreciation. You can also give your clients birthday gifts if they patronize your business during their birthday month, and send out a holiday gift to increase brand recognition and remind your customers that you value them and want them to continue doing business with you. This is one of the best ways on how to impress your customers.
2. Understand What They Need
Another essential tips to impress your customers is to understand what they need and make them trust your business. This is where true good listening and attention comes into play. When you’re taking care of a customer either via a phone call or some other channel, many times, they won’t exactly know how your product or service can fulfill their needs. It goes a long way when you can actually understand what they’re looking for without them explicitly telling you.
3. Update or Create your Business Website
These days, many customers are doing business with companies on their phones. This means you need a business website that makes it easier for consumers to have access and make purchases. You should also include concise, straightforward information about your products, services, and prices. Depending on the nature of your business, you can also create a mascot or character for your company that is specific to your business website. The mascot can answer customer questions, lead consumers to the correct section of the business website, and help customers earn reward points that they can use for later purchases.
4. Treat your Customers Very Well
When customers feel that they have a say in the way you do business with them, they are more likely to be loyal to your company. You can even reward customers who come up with great ideas by giving them promotional gifts or the chance to be one of your social media influencers.
Your clients should also feel a sense of trust with your business, this will make it more inviting for them to return and continue to give you their business as well as a good word of mouth. You can achieve this by clarifying your brand to your customers and create a comfortable environment for your target audience. Engaging with your customers is very important and encouraging them to give you their feedback so they feel like they are cared about and shown their voice is important in your establishment.
5. Respond to Inquiries Quickly
Whether it’s through an email, a phone call, or an in-person meeting, the time it takes you to get back to a customer always makes a huge difference. Most businesses are well aware of this fact, but we can underestimate how positively people respond to it because responding quickly makes someone feel that they matter to you.
