There are also more people turning to search engines for information than we’ve seen in the past. Before the pandemic, Google search traffic hovered around 3.6 billion searches per day. Since March 2020, it’s consistently been 6+ billion searches per day.
That’s enough to make your head spin! So much demand, so much new content. How on earth are you going to compete so your content makes it to the top of that information flood?
To start, do you know how to get search results on different keywords?
There’s a reason some websites consistently land prime spots in featured snippets and page one of Google’s results.
Most bloggers are missing a trick to get search results on different keywords. Google can provide you with a wealth of high volume search results on different keywords when you know how to use different keywords in the body of your article.
There are many keyword research tools available on the market to help you create a list of related keywords. But what if you can’t afford to pay for a keyword research tool right now? One solution is to use Google Trends. Google Trends allows you to compare your keyword ideas with a benchmark keyword (a keyword you already rank for), to get a sense of whether the keyword you are considering is likely to have good search volume or not. It’s not a perfect system, but it works very well .
How to Get Search Results on Different Keywords?
The best way to get search results on different keywords is to use Google Related Searches to create more content within the main keywords of your article. If you scroll all the way to the bottom of the search results of your main keywords, you will find the ‘Related Searches’ section. This is a list of common related searches. Again, since these are the most common related searches, they are therefore the ones with the highest search volumes you can use to enrich your article. Let consider some of the tips to get search results on different keywords:
1. Using “Related Searches”
Related searches are the eight search results you see at the bottom of the result page. They are generated based on Google’s algorithm to determine terms related to your search. They are very useful for SEO: related searches help you find more suitable keywords for your content.
Related searches also offer you great insight into who your customers are and what they are searching for. This way, you can craft relevant and valuable content (your users and Google love, boosting your SEO.
On mobile, tapping on a related result redirects you to another result with a featured snippet. That is not the case on a desktop where you are redirected to a page with even more related results.
Google’s related searches can be very helpful in getting new keyword ideas. You can copy the phrases from the related results into other tools like Ahref, UberSuggest, and Google Keyword Planner to see their competitiveness. This way, you will know which keywords you are more likely to rank for.
Related searches contribute significantly to helping understand the intent behind a search. They help you see what kind of information people are looking for. This makes it easier for you to craft content that’s interesting for your visitors.
Each time you type something on Google, you are effectively asking a question. That same goes for your customers. Related searches show and help you understand a researcher’s goals. In this case, the questions they are likely to ask.
2. Using “People Also Ask” section
Another good way to get search results on different keywords is by using “People Also Ask” section to find more keywords for your recent article.
People Also Ask is one of Google’s rich SERP features. It lists questions and answers related to a search query, helping searchers explore additional questions related to the original query. Google pulls the PAA answers from relevant websites and presents them as snippets, along with a link to the original website.
While Google’s PAA feature helps searchers find answers and widen their original search, it can also help you generate relevant content for your target audience.
PAA shares the related queries searchers have around a search term. Answering them improves the relevancy of your article and increases your chance of ranking high for many keywords.
From the tips above, you can quickly create a massive list of really good high-volume keywords… but search volume is only half of the equation. A keyword might have loads of searches, but that’s no good to you if the competition is so fierce that you don’t stand a chance of ranking!
3. Create relevant keywords
Google wants to show search results that are highly relevant to the search query. If I Google ‘packing tips for beach holiday’ I do not want to see packing tips for a ski trip or a city break.
So, the best way you can get search results on different keywords is by looking to see how relevant the search results are. If you see that some (or all!) of the search results do not match the search term well, this is a great indication that this is a low competition keyword!
4. Using SEO title tags
During a Google search, people scroll through a list of results, each one vying for their attention. What causes them to click on one result over another? It usually comes down to the quality of the title tag.
SEO title tags must contain your target keyword. This tells both Google and searchers that your web page is relevant to this search query. Besides, searchers are much more likely to click on a web page if they see the exact keyword or keyword phrase they just typed in the title.
If you want to capture more clicks for your website, you need to know how to write an exceptional title tag. Optimizing your title tag is also an important part of search engine optimization (SEO) — which is made easier with the help of website SEO tools.
5. Use high quality keywords
We also know that Google wants to send its users to high quality, well written, well structured blog posts which fully answer the searcher’s query.
When you are assessing a keyword/search term for competitiveness, actually click into the search results on the first page of Google and quickly eyeball them for quality. If you see low quality blog posts and/or blog posts which don’t really answer the query properly, this is another indicator that keyword competition is low, and you stand a good chance of ranking for the that keyword.
Difference Between Keywords and Tags
SEO use tags and keywords as tools to attract visitor traffic to your site. Keywords and tags usually mean the same thing and can be used interchangeably. However, keywords and tags play two different roles. The main difference between these two tools is where you can find keywords on a website and where you find tags.
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Keywords
Keywords are the ideas/topics, search engines use to help find the website. Keywords help define the content on a certain page. They tell the search engine, concisely, what the website content is about.
Keywords are essential for a website. This is why good keyword research is so important. They can be found on every page that has writing on it.
If you would like to have more hits on your website, you can optimize your webpage but adding more related keywords. Google or another search engine will pick up these keywords and will add them to the results of someone’s search results when they type in the keyword. This will boost traffic on your blog.
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Tags
Tags are used to help describe what the content is about and how it is connected. On a lot of sites, you can create your own tags. This means you can make custom tags that can be used for a group of similar articles. This helps you find articles that have common themes or ideas.
Tags can be a powerful blogging tool. You can tag blog posts that are about the same subject. This is helpful to the author and reader. Never try to use different versions of a tag you have already used. It is very hard to differentiate.
Keywords are used for search optimization. They are found in the content of your website or blog.
Tags are not found in the content but are assigned by the author to the content. Tags are used mostly for blogging. They help organize a blog’s content.
