Ways on how to get more real estate followers are relying heavily on the reputation a real estate agent must have garnered over the years for himself and his brand or business. As the real estate enterprise is a seriously lucrative one, it needs possessing a wide range of skills and knowledge as these are tools to helping the business not only grow but also become popular and widely networked.
In markets where land and building prices are rising, real estate is often purchased as an investment, whether or not the owner intends to use the property.
Often investment properties are rented out, but flipping involves quickly reselling a property, sometimes taking advantage of arbitrage or quickly rising value, and sometimes after repairs are made that substantially raise the value of the property.
Luxury real estate is sometimes used as a way to store value, especially by wealthy foreigners, without any particular attempt to rent it out. Some luxury units in London and New York City have been used as a way for corrupt foreign government officials and businesspeople from countries without strong rule of law to launder money or to protect it from seizure.
How to Get More Real Estate Followers
Below are the list of strategies to pull about how to get more real estate followers for your business:
Maximize Your Social Media Outfits
Your social media profiles are the first places new clients are going to look when researching your business and your offer as a realtor. Once you have made first contact through a Google Ad, flyer, in-person conversation or phone call, they will immediately check their favorite social media platform to see how you measure up.
Starting with the obvious. If you’re putting effort into social media, you want that effort to pay off and to get yourself in front of as many past clients and new prospects as you can. Here are a few easy-to-tick-off ideas to get you started:
- Take your profile off private and set up a business account. We want people to actually be able to see you!
- Feature your social icons on your homepage. Most website backends will allow this in either the ‘header’ or ‘footer’ of your homepage.
- Include your social icons in your email signature. It’s best to do this in both your newsletters and personal email correspondence.
- Add social media handles (the name you can be found under on social media platforms) to your business cards.
- Take the best performing piece of content from each week and boost it in your area.
Read Also: Types of Real Estate Online Classes with Certificate
Regularly Post on Your Timeline
Posting consistently counts when trying to attract new followers. Remember, people curate their newsfeeds, recommended videos and suggested articles very carefully, and may only commit to following your account after a few weeks of seeing your high-quality content.
Posting every day might seem like a big task to begin with, but as long as you schedule your content at least one week in advance you will be surprised to see how easy the routine becomes.
Don’t let your accounts become derelict. When potential new clients and followers see you are posting regularly, they will have faith in your business and your offer.
Be Accessible for Talks
Generating your own voice and your own results on social media takes time, routine and learning from what your audience is telling you. There are a few things to keep track of, but as more and more people turn to social media to find their new home, you need to be ready to meet them there.
Be sure to put aside a few minutes each day to respond to comments on your social accounts, and to leave some on other people’s. This is a great way to boost organic engagement on your content and show that you’re more than just a provider of quality content, you’re also a person your followers can speak with.
File Your Personality
Don’t be afraid to show a bit of your personal life, share a professional joke or a touching moment that happened to you or your clients. You could even work these themes into your content schedule.
For example, Mondays are for motivation; Tuesdays are for listings; Wednesdays are for posting jokes; Thursdays are market updates; Fridays are inspirational stories. It’s always best to give people something more for the weekend, such as a long blog article or podcast.
The important thing to remember is to keep it appropriate for your audience. It should go without saying but steer clear of politics, divisive topics or anything that could reduce the chance of somebody doing business with you.
And there you have our quick guide to building your follower count on social media!
