Why It is important to focus on ideal buyer in product reviews is because when you write a product description with a huge crowd of buyers in mind, your descriptions become wishy-washy and you end up addressing no one at all.
Good product description or reviews should address your ideal buyer directly and personally. You ask and answer questions as if you’re having a conversation with them. You choose the words your ideal buyer uses. You use the word you.
When it comes to writing a product description, you should start by imagining how to focus on ideal buyer in product reviews. What kind of humor does he or she appreciate (if any)? What words does he use? What words does he hate? Is he okay with words like sucky and crappy? What questions does he ask that you should answer?
Consider how you would speak to your ideal buyer if you were selling your product in store, face-to-face. Now try and incorporate that language into your website so you can have a similar conversation online that resonates more deeply.
Another method you can use to focus on ideal buyer in product reviews is to appeal to your readers’ imagination. Scientific research has proven that if people hold a product in their hands, their desire to own it increases.
Since you’re selling online, so your buyer can’t hold your products. Large, crystal clear pictures or videos can help, but there’s also a some trick to increase desire: let your reader imagine what it would be like to own your product.
Practice sensory words technique, start a sentence with the word imagine, and finish your sentence (or paragraph) by explaining how your reader will feel when owning and using your product.
Restaurants have known it for a long time: sensory words increase sales, because they engage more brain processing power. Take a chocolate maker Green and Black for example: Green and Black’s sensory adjectives don’t just refer to taste, but also to sound and touch: crunchy and smooth.
Adjectives are tricky words. Often they don’t add meaning to your sentences, and you’re better off deleting them. However, sensory adjectives are power words to help you focus on ideal buyer in product reviews because they make your reader experience your copy while reading.
