Digital Marketing on Mobile Different Desktop! How ? Digital marketing is a term to describe marketing strategy that involves reaching customers through digital channels such as websites, social media, search engine advertising and email.
Mobile marketing is a component of digital marketing that targets customers who access information through mobile devices.
How is Digital Marketing on Mobile Different Desktop
As you can probably imagine, digital marketing on mobile is very different from digital marketing on desktop. These days, these differences are particularly important because smartphones are now the primary device people use to interact with the internet.
With 60% of internet activity taking place on mobile devices, the shift from desktop to mobile has had a profound effect on digital marketing.
Last year, Google Ads got rid of the sidebar ads on their results pages to create a consistent experience between mobile and desktop. Facebook Ads still shows sidebar ads on desktop, but only shows in-stream ads on mobile. Shorter blog posts outperform longer blog posts on mobile…and the list of differences goes on and on.
To be honest, in today’s digital marketing world, it’s a good idea to assume that people will encounter your marketing on mobile and then adapt your strategy for desktop as needed.
In addition to optimizing your ads for mobile, it’s also important to think about your site and landing page experience. Sure, your website might look beautiful on desktop, but if it’s impossible to navigate on mobile, you’ll end up alienating a significant percentage of your web traffic.
At a minimum, you should have a mobile-responsive website, but ideally, your mobile experience should be specifically designed to facilitate an effortless mobile experience (not just an adapted version of your desktop experience).
Whether most advertisers realize it or not, digital marketing is primarily a mobile experience now. The good news is, if you’re relatively new to digital marketing, you don’t have to worry about reinventing the wheel. You can start by coming up with compelling mobile advertisements and then adapt as needed for desktop.
Why Mobile Digital Marketing Is Cornerstone Of Businesses
As the data proves, it is essential for mobile to be the cornerstone for businesses’ digital marketing campaigns. Avoiding mobile means ignoring the majority of the digital population, both now and for the future. If it’s not already clear by the data, look up from your screen and count the number of people on their phones around you (add one if you are reading it on your phone as well). Also consider these statistics:
- 95% of Americans own a cellphone, 77% own a smartphone, Pew Research Center
- 7 in 10 Americans use social media to connect with each other, Pew Research Center
- The number of mobile phone users worldwide is projected to surpass 5 billion people by 2019, statista.com
Best Mobile Digital Marketing Practices
1. Make your website mobile-friendly
A website looks very different on a desktop compared to a smartphone. The smaller screen size means only a portion of the website will be visible if mobile design isn’t considered.
In addition, mobile users are not using a mouse, so buttons need to be bigger, making it easier to select things with their fingers. If users have to try too hard to use your site, they simply won’t use it
2. Make Phone Number and Addresses Clickable
Part of the convenience of accessing a site through a mobile device is being able to easily call or find their location on a map.
When consumers can click on the a phone number and immediately call that number, they are happy. If they have to try to remember the number or copy and paste, they are likely to lose patience.
3. Make Sure Your Page Loads Quickly
Every second counts when it comes to the speed of loading a webpage.
A study by Kissmetrics revealed that users will abandon a webpage that does not load within 6 to 10 seconds. Test your webpage’s load speed to make sure users will have the fastest experience.
4. Review Your Mobile Ads
Mobile Ads can be your best friend or your worst enemy. Imagine them as your best friend and take a good look at them. Are you utilizing them in the most effective way possible?
Are they responsive? Are the URL path customized? Make sure they are helping rather than hurting your business.
5. Mobile-First Approach
Companies can, at times, confuse a mobile-first approach with responsive design development. Common questions include “Should the mobile app be responsive?” or “What is the difference between mobile-first and responsive?”
All of these are great questions to consider when developing a mobile marketing strategy.
6. Responsive Isn’t Mobile-First
Luckily, responsive and mobile-first are similar, not exactly the same, but similar. Responsive design calls for adapting a webpage to whichever technology the page is accessed through: phone, tablet or desktop.
When viewed on a tiny screen the page shouldn’t be cut-off. This is responsive web design.
