The best target audience for Facebook ads are people who are interested in your product or service, or who have bought your product or service in the past. Another category of people who might like your page, commented on your post, or visited your website can also potentially stand regarded as your best audience.
Surprisingly, your competitor audiences are also your best target audience on Facebook. They desire to see whether you are some threat or not to them. So, they patronize your page consistently enough to see, and if per adventure, there is a chance that you are good at your game and you have a great selling point above their preferred client, there is a proportionate possibility that they buy from you.
Facebook ads targeting are a great way to reach your customers with a compelling and well-targeted message. You can reach your prospects based on demographics, location, interests, and behaviors. A more advanced targeting option is available in Facebook’s Custom Audience Tool.
With this feature, you can upload an email list or customer database, and Facebook will show your ads to people you know or who have already interacted with you in the past.
Facebook ad is a great way to target an audience receptive to the message you want to convey. Utilizing Facebook ad targeting options, you can get laser-focused with your advertising efforts and reach your target audience with pinpoint accuracy.
If you have an in-depth understanding of your business, it is much easier to identify the best Facebook target audiences for your products or services.
Types of Audiences
Here are some types of audiences that may be the best target audience for Facebook ads on your page:
- Hot Audience
Hot audiences are visitors who have recently visited your site. It can also be anyone who demonstrated high interest in your offer while on your online store or website.
This type of audience converts more because they are super-interested in your product/service; They are one step away from patronizing you. So, Re-targeting to them using an email automation tool or Facebook pixel will boost your return on investment.
- Warm Audience
A warm audience is familiar with your business. Warm audiences are those who have visited your website or anyone who connects with you online; it could be through social media channels or your Email list contact.
This is also described as an audience that a business has already gained contact with in the past. The advantage of targeting a warm audience is that they are easier to reach, and because the business already has contact with them, they may be more inclined to buy your product or service. Re-engaging your warm audience will either turn them into your customers or a hot audience.
- Cold Audience
A cold audience is typically composed of people who have never seen your company, product, or service before but are likely interested in your business. They can also be someone who has made a visit to your website a long time ago but lost contact with your business or any audience familiar with your competitor’s business but not yours.
It’s simply your audience who you haven’t found. A cold audience is a great way to start a marketing campaign because they are likely interested in what you are trying to sell.
This type of audiences are hard to reach; they are not searching for your product or service and are not directly interested in what you have to offer. With the help of AI marketing tools and trackers, companies can use deep learning algorithms to reach a cold audience using Facebook ads.
Read Also: How to Create Effective Sales for Your Business on Google
Best Target Audience for Facebook Ads
When you know your business, you can select specific demographics and other interests from Facebook’s hyper-targeting tool, ultimately leading you towards success in your marketing efforts. Here then are the simple ways to get the best target audience for Facebook ads:
Facebook Core Audiences
Facebook’s Core Audience targeting options are a great way of reaching people who are most likely to be interested in your campaign. The Facebook core audience tool is great for businesses that have a more specific audience in mind. It also allows you to target every possible group of people you can think of, while Facebook does the trick by using their data and algorithm to find your ideal audience for you.
The Facebook core audience targeting options can be helpful if you’re looking for high-quality leads and want to put your money where it will do the best.
With the Facebook core audience targeting options, you can reach a specific type of audience on Facebook using the criteria below:
- Location
Targeting people based on their location is an increasingly popular way to reach your ideal customers. Group them according to their city, region, or country, and you’ll have a population ready for your advert!
- Demographics
The Facebook core audience targeting options allows you to define the demographic group of people your ads can reach. According to the best practices, you should target your campaign specifically at a particular Facebook audience.
With Facebook demographic targeting options, you can choose your Facebook target audience based on the following criteria: age, gender, occupation, job title, and more.
- Interests
You can use Facebook’s core audience targeting to refine your ad’s reach and make it more relevant and well-targeted. For example, you could target people interested in a topic or hobby, so your ad is more relevant to them.
- Behavior
With this targeting option, you can set your ads to reach more relevant consumers by using their browsing history, purchase activity, device usage, and more.
- Connections
The Facebook core audience targeting options allow you to find new prospects to target by excluding those connected to your page or event.
When you exclude them, you’ll be targeting people who haven’t interacted with your company on Facebook before.
The core audience Facebook ads reach is enormous because you can reach almost everybody using Facebook ads.
Facebook Lookalike Audiences
These are people who possess the same or similar characteristics as your existing or target audiences on Facebook. They are interested in your business because they’re similar to your existing audience.
The lookalike Facebook audience tool has made it easier for advertisers using Facebook ads to find and target people with similar demographics and interests to their existing audience.
You can upload a custom audience while Facebook creates a different audience that matches the audience attributes that you supplied to them. Facebook lookalike audiences highly convert, and that’s why you need to include them in your audience target list.
If you want to make sure your ads reach the right people, the Facebook lookalike audiences are a great way to go. To create Facebook lookalike audiences, you need an existing audience source.
Once you have that, you can now create Facebook lookalike audiences with similar traits. You don’t need to be tech-savvy to create Facebook lookalike audiences.
Facebook Custom Audiences
A Facebook Custom Audience is a group of people you create and define on Facebook. You can create Facebook custom audiences from existing contact lists, website visitors, or app visitors. To create a custom audience Facebook ad, you have to upload a list of email addresses/phone numbers to Facebook or use data from your Facebook pixel, SDK, or app visitors to create a custom audience.
The main benefit of using Facebook custom audiences is selecting specific groups to target rather than just targeting the entire audience on Facebook. This type of audience allow you to create audience lists that are highly relevant to your business goals.
Creating Facebook custom audiences makes it easier for marketers to reach their desired customers. If you want to increase your conversions using Facebook advertising, you need to create Facebook audiences that you know about.
You can do this by importing an email list of a particular set of subscribers or using Facebook pixel to create Facebook custom audiences.
Facebook Custom Audiences are also great for re-targeting customers who have visited your website but are yet to purchase from you.
