With copious advantages or benefits of YouTube advertising, businesses and business organizations across the world have had lots and lots of marketing opportunities from which they can immensely gain in terms of financial profits. Owned by Google and being the second most visited website in the world after Google Search, YouTube is an online video sharing and social media platform headquartered in San Bruno, California, United States with worldwide accessibility.
The media cum advertising platform was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. YouTube has more than 2.5 billion monthly users, who collectively watch more than one billion hours of videos every day. As of May 2019, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute. Thus, YouTube has expanded beyond the core website into mobile apps, network television, and the ability to link with other platforms since its purchase by Google.
Examples of the visual contents to expect from YouTube are music videos, video clips, news, short films, feature films, songs, documentaries, movie trailers, teasers, live streams, vlogs, and more. Most content is generated by individuals, including collaborations between YouTubers and corporate sponsors. Established media corporations such as Disney, Paramount, NBCUniversal, and Warner Bros. Discovery have also created and expanded their corporate YouTube channels to advertise to a greater audience.
Ever since it started, YouTube has categorically been known for its advantages and as time leaves so much to check and see, people have also begun to realize that this social platform also has its many disadvantages. Nonetheless, it has had unprecedented social impact, influencing popular culture, internet trends, and creating multimillionaire celebrities.
Despite its growth and success, it has been widely criticized for allegedly facilitating the spread of misinformation and the sharing of copyrighted content, routinely violating its users’ privacy, enabling censorship, endangering child safety and wellbeing, and for its inconsistent or incorrect implementation of platform guidelines.
However, below is a list of the benefits of YouTube advertising which you either as an individual or an organization can take pleasure from most particularly to your advantage:
Achieving the Desired Results
The most significant benefit of YouTube advertising is that it can help you achieve your goals. Consider what you hope to achieve from your first advertisement before putting it out. Create YouTube content to help you promote your brand image, increase brand awareness, convert sales, and retarget people who recently viewed your ads or products, all to generate more revenue.
Facilitate Outreach and Target
Targeting works well on other platforms, but it’s especially effective on YouTube. Contextual targeting allows you to target content relevant to your content. Demographic targeting targets people based on age and gender. Affinity audiences, In-market audiences, life events, video remarketing, and more are also types of targeting.
Pocket-Friendly
Most small businesses believe they are unable to advertise on YouTube. They assume that a big platform with an enormous reach must come with a hefty price tag. However, that’s not true. Typical YouTube video ads will cost you between 10 cents and 30 cents per view. This depends on factors such as targeting and video quality. YouTube does not even charge you for viewers who skip your advertisement after the first five seconds.
Read Also: Example of False and Misleading Advertising
High Engagement Rate
Video advertisements are a very effective way to engage your audience and make your content. Memorable. When people are bombarded with advertisements, you must make sure your content stands out. Is an ad that grabs the viewer’s attention ideal on YouTube? Creating memorable and effective video ads will help your business increase sales, engage users, and hopefully drive ad recall, vital to any growing business.
Offers Various Ad Formats
When it comes to skipping, YouTube offers a variety of ad formats that you can use Interchangeably based on your business and advertising objectives. Below are some of the types of ads available on the platform:
- Skippable in-stream ads
- Non-skippable in-stream ads
- Bumper ads
- Video discovery ads
- Masthead ads
Tracking and Measuring Advertising
Another advantage to advertising on YouTube is that your ads can easily be tracked. The effectiveness of the ad can be improved by seeing metrics and analytics on your ads. Detailed information on your ad’s viewers can also be viewed to see who sees it. Using this method, you can know if your ad is getting the job done and prevent wasting money on ads that don’t hit the mark.
Good For Networking and Effective Marketing
YouTube is a global phenomenon with a vast reach. YouTube has 2 billion users that view almost 5 billion videos every day. The most downloaded iOS app in 2018 was YouTube, and it had more downloads than other popular platforms such as Facebook and Snapchat. Additionally, 50% more people use YouTube instead of Facebook to make purchasing decisions. Hence, if you want your content to reach a broad audience, YouTube is the best choice.
