Marketing education in Nigeria has come a long way since its inception in the 1960s. The Nigerian experience in marketing education has been a journey of growth, development, and collaboration between higher institutions and professional bodies. This article explores the history of marketing education in Nigeria and highlights the universities and professional bodies offering marketing degrees.
History of Marketing Education in Nigeria
Marketing education in Nigeria began in the early 1960s with the establishment of the University of Nigeria (UNN) and its college of administration. The first higher institution to offer marketing education, UNN taught marketing courses within the Bsc program in Business Administration. However, marketing was not accorded a separate status until 1974 when Kaduna polytechnic established the first HND courses in Marketing, Purchasing, and Supply.
The period from 1970 to 1974 witnessed a rapid growth in marketing education with the establishment of sixteen federal universities, four federal universities of technology, nine state universities, and 23 polytechnics. As of August 2018, the total number of federal, state, and private universities in Nigeria is 158, with 40 federal universities, 44 state universities, and 74 private universities approved by the National Universities Commission (NUC).
The postgraduate program in marketing education started slowly, with the University of Nigeria (UNN), University of Lagos (UNILAG), and Ahmadu Bello university (ABU) being the earliest universities to offer MBA with marketing management options. However, MBA and MSC in marketing are widely established in many universities today.
Professional bodies like Nigerian institute of marketing management (NIMN), Nigerian institute of management (NIM), and Advertising practitioners councils of Nigeria (APCON) also offer specialized courses with marketing as part of the courses taught to the students.
Schools Offering Degree in Marketing in Nigeria
Several universities in Nigeria offer marketing degrees at the undergraduate and postgraduate levels. Some of these universities include:
- University of Nigeria, Nsukka (UNN)
- University of Lagos (UNILAG)
- Ahmadu Bello University, Zaria (ABU)
- University of Ibadan (UI)
- Obafemi Awolowo University, Ile-Ife (OAU)
- University of Port Harcourt (UNIPORT)
- Covenant University, Ota
- Lagos State University (LASU)
- Federal University of Technology, Minna (FUTMINNA)
- Bayero University, Kano (BUK)
- Abia State University, Uturu (ABSU)
- Caritas University, Enugu
- Coal City University (CCU), Enugu
- Chukwuemeka Odumegwu Ojukwu University, Uli (COOU)
- Covenant University, Ota
- Lagos State University (LASU)
- Lead City University, Ibadan (LCU)
- Pan-Atlantic University, Lagos
- Redeemer’s University, Ede
- Salem University, Lokoja
- Southwestern University, Okun-Owa
- Tansian University, Oba
- Hezekiah University, Umudi
- Adeleke University, Ede
- Renaissance University, Enugu
- Novena University, Ogume
- Western Delta University, Oghara
- Benson Idahosa University, Benin City
- Afe Babalola University, Ado-Ekiti
- Babcock University, Ilishan-Remo
Professional Bodies Offering Marketing Courses
Professional bodies also play a crucial role in marketing education in Nigeria. Some of these bodies include:
1. Nigerian Institute of Marketing (NIM)
2. Nigerian Association of Marketing Educators (NAME)
3. Advertising Practitioners Council of Nigeria (APCON)
4. Chartered Institute of Marketing (CIM)
5. National Institute of Marketing of Nigeria (NIMN)
Conclusion
Marketing education in Nigeria has grown significantly since its inception in the 1960s. The collaboration between higher institutions and professional bodies has contributed to the growth and development of marketing education in the country. Several universities and professional bodies offer marketing degrees and courses, providing students with the necessary knowledge and skills to excel in the marketing industry.
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