If you must designed a creative ideas to generate your business name, it must be designed with simplicity and creativity in-mind.
When using creativity to generate your business name, youre likely to encounter a ton of potential brandable business names and domains, but finding the name that works for your brand is up to you. Knowing what makes the best name isn’t always easy, but as you go down your list of creative business name ideas, you probably have lots of creative ideas to generate your business name. You may even have chosen a favorite.
But naming your business involves far more than just thinking of a name you like. A good name will reflect your business’s identity and goals. It will help you market yourself. And it won’t get you into legal trouble.
Your business name will be with you for a long time, so it’s important to carefully consider your choice before you invest in starting a business entity, setting up a website, and creating signs and other promotional materials. Here are some tips to get you started. Things to put in mind when choosing your business name includes:
Make sure your brand name isn’t already taken
Make sure your brand name isn’t already taken. Setting aside the legal risks, another brand with your name (or something similar) can be confusing for customers and damaging to your online reputation. This is true of your domain name as well. Your domain name should be as memorable as your business name and easy to associate with your brand.
Ensure customer’s ability to recall your business name
Ensuring customer’s ability to recall your business name has a huge impact on how they view your business. From every inch of the marketing funnel, to attracting new customers, and bringing back loyal ones – it’s all linked to how quickly a potential customer remembers your name.
Direct name will be far more catchy
Direct name will be far more catchy and easier for customers to recall. If customers don’t understand your brand initially, they’re less likely to remember it later on. Good brand names don’t require too much explanation.
The Creative Ideas to Generate Your Business Name
1. Adhere to your state naming law
Why it is important to adhere to your state naming law is that If you plan to form a business entity such as a corporation or limited liability company, your state’s laws will restrict you from using a name that another business entity in your state is already using. In some states, you also can’t use a name that is deceptively similar to another business entity’s name.
If you do set up a corporation or LLC, you may be required to place a business name identifier such as “corp.,” “inc.” or “LLC” after your name. Your state may also have a list of names that you’re not allowed to use. For example, you’re not ordinarily allowed to use the word “bank” unless you’re a financial institution.
2. Keep your eye on competitors that are using names similar to the one you want
Keep your eye on competitors that are using names similar to the one you want. Avoid business names that could confuse your business and another similar type of business in your geographical area.
At worst, the other business could accuse you of trademark infringement, and you could find yourself fighting a lawsuit. But even if that doesn’t happen, you want your business to have its own brand and identity, and being confused with a competitor is seldom a good thing.
3. Stick to simple and memorable name
People who have names that are long, hard to pronounce, or difficult to spell tend to get tired of it. And while that can be annoying for an individual, it can be deadly for a business. Stick to simple and memorable words and don’t get cute with your spelling or use hard-to-remember acronyms.
4. Choose a name that reflects what you want to be known for
What distinguishes your business from its competitors? Is it a convenient location? Large selection? Great customer service? Knowledge and expertise? Who’s your ideal customer or client?
Before choosing a business name, figure out what you want to be known for. And then choose a name that reflects that quality.
5. Your brand must reflect your products and services
It’s important for your business name to reflect the type of brand, products, or services you’re developing. This will influence how you market and interact with your target audience, and eventually build brand recognition over time.
6. Analyze similar products, services, or marketing material within your industry
Analyze similar products, services, or marketing material within your industry, and think about what makes other brands memorable. Then, use that same lens to think about what will make your brand unique and stand out from the others.
