There is nothing that is not extraordinary about the owner of Lamar Advertising Company. Such ranges from what Lamar Advertising does to understanding quite a lot of distinguishing features which the company carries differently from the companies that serve practically the same functions.
Particularly, Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day.
In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States. Although the company has a constantly echoing repute in the advertising world as well as in the estate business, and there is no limit to the spread of its business tentacles in the world, yet this content shall share with you some information that you need to know about Lamar Advertising Company.
Owner: Charles W. Lamar
Charles W. Lamar, President of the American National Bank of Pensacola, partners with J.M. Coe, who after all creates the Pensacola Advertising Company – a small poster company built to promote the coming attractions of the Pensacola Opera House.
The two men owned the opera house and the poster business.
A coin flip in Pensacola lands Charles Lamar the opportunity of a lifetime. Charles Lamar and J.M. Coe dissolve their three-year partnership using a coin toss to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company.
Lamar renames the less lucrative poster company Lamar Outdoor Advertising Company. Over the next century, Lamar and his descendants transform Lamar Advertising from a small sign company on the Gulf Coast into one of the nation’s largest Out-of-Home advertising companies.
After concluding his studies at Princeton and a brief time in investment banking, Charles Lamar’s oldest son Lamartine Varnado joins the billboard business. Younger brother Charles W. Lamar Jr. joins the business later that year. General Outdoor Advertising (GOA), one of the largest regional companies at the time, offers to buy Lamar’s New Orleans plant. As part of the deal, GOA trades their Baton Rouge plant to Lamar, establishing the Lamar family in a new city.
Lamar purchases the Baton Rouge Poster Advertising Company and continues further expansion into Louisiana. Lamar continues growing as a result of its decentralized business structure and focus on small towns instead of big cities.
His Death
Popular advertising partners include Ritz, Coca-Cola, General Electric and Pabst Beer. Lamar plays a prominent role in the war effort. Poster designs urge citizens to invest in war bonds and to help support the country during World War II. Charles Lamar dies on February 13 in New Orleans. Charles Lamar Jr. takes over as General
Manager.
About the Lamar Advertising Company
Lamar Advertising is an outdoor advertising company which operates billboards, logo signs, and transit displays in the United States and Canada. The company was founded in 1902 by J.M. Coe and Charles W. Lamar, but later became independent under its current name in 1908 in Pensacola, Florida, when Charles W. Lamar, Sr. and J.M. Coe decided to dissolve their three-year partnership using a coin toss to divide their assets.
The Pensacola Opera House and the Pensacola Advertising Company that was created to promote it were to be divided between the two men. Charles W. Lamar lost the toss and was left with the less-lucrative poster company, which he renamed the Lamar Outdoor Advertising Company.
Read Also: Benefits of YouTube Advertising
The Pensacola Opera House was destroyed during Hurricane Four of the 1917 Atlantic hurricane season, with the Saenger Theatre later built on the site.
In October of 2004, Lamar swapped assets in South Carolina and Georgia to Fairway Outdoor Advertising, in exchange for the Palm Springs, CA; Fayetteville, NC; Rocky Mount, NC; and New Bern, NC assets.
Later in November, Lamar acquired Obie Media Corporation of Eugene, Oregon, adding outdoor displays in Idaho, Oregon, and Washington; as well as handling transit advertising contracts in a few areas. In January 2016, Lamar purchased advertising rights in five major American markets from Clear Channel Outdoor for $458.5 million.
The company has over 200 locations in the United States and Canada. They have reportedly more than 325,000 displays across the USA. The company’s present employee size are between 1,001 to 5,000 employees with 3,505 associated online members across the United States of America according to LinkedIn.
Lamar’s Specialties
- Out-of-Home Advertising
- Billboards (Bulletins, Posters
- Jr. Posters)
- Transit (Bus, Rail, Shelter, Bench, Station, Airport)
- Digital (Bulletins, Posters)
- Airport Advertising
