In any kind of career, a strong brand stands out in the crowd and help to gains more sales, increased awareness, and better customer experiences as a result.
Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Cultivated well, your personal brand should signal to your client you’re the right person who’s fit for the role.
Personal branding is immensely important if you’re looking to grow careers and break into a new field. Every clients will want to learn more about your services and how your skills and experience translate across your field.
Developing a personal brand might sound challenging, but there are incremental steps you can take to build credibility in your field. Here we would highlight the secrete tips to help you create an authentic personal brand and amplify your career in the process. The tips is basically about how to grow your personal brand on social media platforms Facebook, YouTube, WhatsApp, Instagram, TikTok, Tumblr, Reddit, Twitter, LinkedIn, Snapchat, Pinterest, Telegram, Medium and many more.
There’re many social medial planforms but Fakebook, LinkedIn, Twitter, Instagram, WhatsApp are some of the fastest growing social media platforms in the world, but how can you stand out among other users and leverage it? It doesn’t matter your career choice. You can leverage the power of social media to grow your personal brand.
Branding isn’t just for companies. Every professionals have their own story to tell and goals, skills, and expertise to share. In today’s increasingly digital world, a personal brand without social media presence is no longer good idea. The experience from the pandemic has changed how we network forever. With face-to-face networking events cancelled, professionals moved online to fill the void. Many of them haven’t looked back. Therefore, your digital presence is more important than ever.
With each of these social media having over 60 million decision makers and an increasingly engaged users base, social medial platforms is the best place to grow your personal brand and to connect with business professionals.
In this article, I’ll provide eight tips explaining how to grow your personal brand on social media to win business.
How to Grow your Personal Brand on Social Media
Facebook is one of the most recognizable social media platforms in the world. With 2.7 billion monthly active users, more than a third of the world’s population uses Facebook. Founded on February 4, 2004, Facebook has consistently evolved through the years to fit the needs of its users and attract new ones. This includes the acquisition of Instagram and WhatsApp.
To grow your personal brand on social media you can create your own page, group, and events on Facebook. Facebook also offers targeted advertising opportunities for those who want to increase visibility to specific consumers. Businesses can also use Facebook Messenger to send personal messages to customers.
LinkedIn is also a social media platform for professionals to connect and collaborate. It’s the world’s largest professional network with over 700 million members. It’s a powerful marketing tool because four out of five of those members drive business decisions. However, the real power of LinkedIn is leveraged through personal branding.
Personal branding is a form of marketing that promotes people rather than businesses. Here are the secrete tips on how to grow your personal brand on social media platforms:
1. Profile Optimizations’
Every social network has different image dimensions for cover or background photos, but the reasoning for why we want we want our logo on the images is the same: branding. The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.
Your social media platforms represent your digital face. It’s often the first impression a prospect will have of you. It’s your chance to capture their attention and convert them into a lead you may not get a second one.
Therefore, to grow your personal brand on social media platforms you will need to do profile optimizations. The basic tips to optimizing’s your profile are:
- Upload a recent professional photo. Showing your face builds trust. It also increases profile views 14 times over.
- Update your headline. It’s the text that is displayed underneath your name on your profile. Part of it also appears when you comment on a post. Prospects need to know what services you offer.
- Make the most of your banner image. You could use a company image or create your own using a tool like Canva.
2. Link to Other Social Media Profiles
One of the easiest ways to activate your brand loyalists on another social platform is to tell them about it. Simple updates informing fans that you just launched an Instagram account can do the trick, but the time the post sits in the feed (regardless of social network) is ephemeral.
A quick way to fix this problem is to have easy-to-find links to your other social networks within your profile. Pinterest, Facebook, and Google provide the best opportunities to link to your other social profiles.
3. Link Social Media to Website
One of the secrete tips on how to grow your personal brand on social media platforms is link your social medial to your website if you got one. Make sure your main website is listed on each of your social profiles. This will improve branding, and it will help users distinguish between the official versus unofficial profile pages.
One trick on Facebook is to add the site URL in the “about” section under the page description. If you’re page isn’t verified, I highly recommend doing this to convey a sense of authenticity.
4. Create content
Imagine you’re at a networking event. You bump into a stranger and before you’ve even said hello, they start to try to sell you something. You’d probably feel a little uncomfortable and want to get away from them.
It’s no different on social media. Build rapport first. How can you build rapport? By creating content. Here are some tips to help you get started:
- Make the first line of your post attention-grabbing. When your post shows up in your followers’ feeds, they will only see the first few lines. Make them count. Make your reader want to click “see more”.
- Use hashtags, but not too many. Hashtags make your content easier to find for those who are interested in similar topics. Choose three to five relevant hashtags (these could be keywords from your text) and include them at the end. If you use too many hashtags, your post may look spammy.
- If you’re including a link to an external site, do not put this in the main body of your post. Some social media seems to limit the reach of posts that are directing traffic away from the platform. Instead, comment on your own post with the link.
When you post on social media you’re asking for your reader’s time and attention. If you go straight in for a sale, they are likely to scroll on. By adding value through creating content, you can build trust, grow your network and win business to increase your personal income. This is a perfect way to grow your personal brand on social media platforms.
5. Stay real
People are fed up with perfect. Trust me. Social media is overflowing with unattainable, edited ideals. To stand out, you need to be different. What better way to be different than to be your unique self? Being the real you is beneficial for multiple reasons.
Creating authentic content directly impacts the credibility of your brand. With 86% of consumers claiming that authenticity is important when deciding what brands they like and support, being real is directly linked to sales.
Being fake isn’t fun (or at least it is not for most people). You’ll have a lot more fun if you stay true to yourself and build real relationships.
Showing up as the real you has multiple advantages. It reflects positively on your brand and helps you win new business.
6. Be consistent
According to Ryan Mitchell Rios and Mark Atalla, consistency in your efforts leads to self-discipline, teaches you self-control, improves your overall personality, and builds momentum. “When you are consistent, you have a sense of accountability and direction that translates to progress,” assert the two entrepreneurs. So you just have to be consistent on your digital platform.
7. Fill Out Every Profile Field
This might seem like a no-brainer, but you’d be surprised at the number of brands that have incomplete profiles.
Fill out everything you can with quality descriptions and accurate information. Doing this will improve brand association (with locations, topics, goals, etc.) and add value to your followers’ experience with the brand.
Facebook has way more profile fields than any other platform, so it will take the longest to complete. The other social networks will only take a few minutes to finish.
Over the last few years several new fields have been added to Facebook and other social media, so make sure you double check your profile completeness once a quarter.
8. Uniformity in Profile Descriptions
Every social profile doesn’t have to have the exact same description, but you should use most of the same keywords. You want consistency in how you market your brand to fans, and a social media profile isn’t any different.
Daily Finance does a great job with uniformity between social profiles. Here are their Facebook and Twitter profile descriptions.
