To get an idea of the largest business brands in Nigeria, we have at least write down few of them. The term business brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can’t actually touch or see them. This is why business owners make so much effort to propagate a unique brand for their businesses. A brand is the collective impression customers heard, or experienced with a company products and services.
According to Seth Godin. “Brand is a promise of value to customers. A set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another”.
Brand inspires trust and tells consumers what to expect from a product or service, and it differentiates your offering from competitors’.
The brand encompasses the company’s total package, including people, products, culture, offerings, name, logo and content into an experience for your audience and customers. It is the part of business that consumers come to trust, and that places an organisation ahead of its competitors. Here are the valuable and the largest business brands in Nigeria.
Largest Business Brands In Nigeria.
It is important to note that these are some of the most valuable and the largest business brands in Nigeria:
1. Dangote Group
Aliko Dangote is the founder and president/chief executive of the Dangote Group, the largest largest brand in Nigeria and West Africa.
Dangote Group largest business brands in Nigeria and also the most valuable brand both in Nigeria and West Africa as at now.
Dangote Group now owns and operates over 18 subsidiaries, operating in ten African countries.
Dangote Group also known as Dangote Industries Limited is a diversified and fully integrated conglomerate with an annual group turnover in excess of US$4 billion (2016) with vibrant operations in Nigeria and Africa across a wide range of sectors including cement, sugar, salt, condiments, packaging, energy, port operations, fertilizer, and petrochemicals.
As the largest business brands in Nigeria, the core business focused to provide local, value-added products and services that meet the ‘basic needs’ of the populace through the construction and operation of large scale manufacturing facilities in Nigeria and across Africa. The company focused on building local manufacturing capacity to generate employment, reduce capital flight and increase local value addition.
2. MTN Nigeria PLC
MTN Nigeria Communications PLC is a provider of communications services. The principal activities of the company are the provision of broadband fixed wireless access service, high-quality telecommunications services, and mobile financial services in Nigeria.
The group operates in three reportable segments, namely, Consumer Business Unit (CBU) which consists of subscribers sitting in value propositions and tariff plans for Youth, High Value and Mass segments, Enterprise Business Unit (EBU) consists of small and medium organizations to whom the services are provided, and Wholesale Business Unit (WBU) serves customers who buy MTN telecom products.
Mobile Telecommunications Network is one of the largest business brands in Nigeria and most Valuable Multinational and Telecoms Brand with whopping 83 million subscribers, amounting to 40.9% of connected telephone lines in Nigeria according to a recent NCC’s statistics is MTN Nigeria.
3. Globacom Nigeria
The Nigerian multinational telecommunications company owns by Nigerian billionaire Mike Adenuga is the second-largest telecom services operator in Nigeria, with a 28.09% market share, according to Nigerian Communications Commission.
Globacom have soared high to build Africa’s biggest and best telecommunications network with millions of subscribers in Nigeria and Ghana.
Globacom made history as the first single company to build a high-capacity sub marine fibre-optic cable, popularly known as Glo-1, the first successful submarine cable from the United Kingdom to Nigeria; with the attendant high increases in internet speeds and download rates with resultant significant improvements in online technologies.
Globacom Limited is also one of the most popular and largest business brands name in Nigeria.
4. Coca- Cola Nigeria Limited
The Coca-Cola Company, American corporation founded in 1892 and today engaged primarily in the manufacture and sale of syrup and concentrate for Coca-Cola, a sweetened carbonated beverage that is a cultural institution in the United States and a global symbol of American tastes.
In 1953, the production of Coca‑Cola began at a bottling facility in Ebute-Metta, Lagos State. In the same year the company opened its first bottling plant in Apapa.
Coca-Cola Company is located in Eyaen, Edo State, South-South Nigeria. The plant is responsible for the production of Coca‑Cola, Fanta, Sprite, Schweppes and Five Alive and distributes all product categories. Coca- Cola Nigeria Limited is among the most valuable and largest business brands in Nigeria.
5. Zenith Bank Plc.
Zenith Bank Plc is the Nigeria’s largest and Africa’s 6th largest bank by Shareholders’ Funds.
Zenith Bank Plc engages in the provision of banking and financial services to corporate and individual customers. It operates through the Corporate Retail and Pension Custodial Services-Nigeria; and Outside Nigeria Banking-Africa and Europe.
The Corporate Retail and Pension Custodial Services-Nigeria segment offers a range of banking and pension custodial services to a group of corporations, financial institutions, investment funds, governments, and individuals.
The Outside Nigeria Banking-Africa and Europe segment includes the provision of a range of banking services to a group of corporations, financial institutions, investment funds, governments, and individuals outside Nigeria. The company was founded by Jim Ovia on May 30, 1990 and is headquartered in Lagos, Nigeria.
6. Air Peace Airline
Air Peace is a flag carrier and largest airline of Nigeria and West Africa. Air Peace, which provides passenger and charter services, serves the major cities of Nigeria and flies to several West African destinations and the Middle East.
Air Peace Airline ranks one of the valuable and largest business brands in Nigeria as the Airline now fly to over 39 destinations worldwide including most popular city domestic and international. Air Peace Airline has expanded its fly range of domestic and international routes in conjunction with its code-share partners. Air Peace airline is safe, good and the best among the West African airline.
7. GTBank Plc.
Guaranty Trust Bank PLC (GTBank Plc) is a Nigerian owned bank which is a wholly managed by Nigerian banking institution with a branch network that covers over 200 locations in Nigeria.
Guaranty Trust Bank plc presently has banking subsidiaries in Ghana, Sierra Leone, Gambia, Liberia, Ivory Coast, Kenya, Rwanda and the United Kingdom. The Bank has a BB- risk asset rating from Standard & Poors’ and a AA- rating from Fitch in recognition of its strong domestic franchise, good quality assets and sound earnings record.
Guaranty Trust Bank’s growing reputation as an international brand was reaffirmed years ago by a successful US$750 million Global Depository Receipt (GDR) Offering.
The listing of the GDRs on the London Stock Exchange in July 2007 made the Bank the first African Bank and Nigerian Company to be listed on the London Stock Exchange.
The Bank had entered history books earlier in the year as the first Nigerian institution since the early 1990s to venture into the international capital markets and raise funds via a US$350 million Regulation S Eurobond issue. The bank was recently recognized as the Best Bank during the Euro Money Awards.
GTBank Plc ranks one of the valuable and largest business brands in the Nigerian banking and financial services.
8. Access Bank Plc
Access Bank is now the largest bank in Nigeria and Africa’s leading bank by customer base. It is a full service commercial bank operating through a network of more than 600 branches and service outlets, spanning three continents, 12 countries and 36 million customers.
Access Bank Plc was incorporated in 1989 as a private limited liability company with ownership residing with Nigerians and Nigerian institutional investors.
The Bank was subsequently listed on the Nigerian Stock Exchange in 1998. The Bank’s shareholding structure is varied and diverse with less than five individuals directly or indirectly holding more than 5% of the issued shares of the Bank.
9. Airtel Nigeria.
Airtel Nigeria (Airtel Networks Limited), a leading mobile telecommunication services provider in Nigeria and a member of Airtel Africa Group, is committed to providing innovative, exciting, affordable, and quality mobile services to Nigerians.
Also, it gives them the freedom to communicate, rise above their daily challenges and drive economic and social development.
Airtel has network presence in all states of the Federation, Local Government Areas, major towns, and villages in Nigeria. The company’s mobile networks cover over 70% of Nigeria’s population and its 3G coverage ratio is over 41%.
The company’s distribution network spreads across over 40,000 retail outlets with well over 332,042 retailers. In the Financial Year 2016- 17, Airtel’s network carried over 420Tb (Terabytes) of data volume.
